This book targets one of the bigger drains on
corporate productivity and profitability - ineffective, improper and incorrect
use of e-mail on company computers.
How much time do your managers and executives waste reading or deleting e-mail
messages they don't want, need or ask for?
How much time do your employees waste trying to create, understand or respond to
e-mails that are unclear, don't get to the point and are poorly written?
How much time do your employees waste reading or forwarding non-business items?
Is your company at risk because you do not publish or enforce a company policy
or company standards for employee use of your computers?
This book examines three areas that employers and employees need to be aware of
when sending e-mails on an organizations computer.
People form an Image of you or your company by how well you communicate in
person, on the phone and in writing. That now includes your e-mail messages.
Communicating via e-mail is not the same as communicating in a chat room. The
audience is different; the purpose is different; the expectations are different.
Do your clients "see" the same employees when they read their e-mails as they
see when they meet them in person or talk to them on the phone?
Most people don't get Results from their e-mails because they do not understand
one basic fact. Most people don't read e-mails; busy business people scan or
skim through e-mail. For this reason, creating successful e-mails demands the
correct approach along with specific techniques and strategies.
How many of your employees send e-mails to co-workers in the next cubicle or
take 30 minutes to compose a message they could convey easier and more
effectively in a five minute phone call? How much waste of time, productivity
and profitability do you see every day in your organization?
Employers need to be aware that e-mails sent by employees have resulted in
multi-million dollar law suits that held the employers liable.
Employees need to protect their Security. E-mails they create belong to and are
immediately available to everyone and anyone, including people outside your
organization. You need to protect your security and maybe your careers.
Do you know how companies can discriminate against you based on the e-mails you
Employers need to understand that employee e-mails can become a legal nightmare.
E-mails sent on company computers can become legal documents.
What do you know about "Internet addiction?"
This book shows you how to get "Happy Returns" from your e-mails if you focus on
Download this valuable resource for immediate use.
It is identical to the print version described above.
This one-hour CD features one of Al Borowski's more
popular presentations that helps you protect your image, your results and
your security, especially if you send e-mails on your company's computer.
The suggestions you hear on this presentation go far beyond the "Top 10
E-mail Tips" you find at various sites on the world wide web.
On the CD you will learn:
- Three elements of a Subject Line that attract your reader's attention
- Four jobs of your opening paragraph and why they are important
- The maximum number of sentences in your opening paragraph
- The maximum number of sentences in the remainder of your e-mail
- The correct way the use bullets and headings in e-mail
- The components of a powerful signature file
- Five popular e-mail techniques that you should definitely avoid
- The most dangerous part of an e-mail system - could cost you your job
- The proper fonts and font sizes to use in e-mail
- How and when uppercase letters
- Fifteen ways to structure your e-mail message for best results