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Communications Skills
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Workshops that work
One Day or Two Day
Programs
Let Al put his vast experience and unique style to work for you.
He brings more than twenty years of communication
experience to his action packed, highly interactive workshops. He has trained
more than 20,000 participants as a seminar leader for The American
Management Association, Dun & Bradstreet, Penn State University,
Robert Morris University. and the Indiana University Executive
Development Program.
Al works with companies who want their employees to communicate clearly and
with people who want more impact in their presentations. He helps people save
time, get better results and have fun when they speak, write or listen.
You can select from one or two day workshops, and, standard or custom
programs. Participants receive a Workshop Manual that becomes a reference
resource as part of the program.
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Writing Proposals That Sell
Convert More
Proposals to Sales
Make More Money
The title of this program contains the three important parts of the
program - Writing,
Proposals and
Selling.
If you are in sales, you are probably proud of the company you work
for and the products or services you sell. In your own modest way, you
are probably proud of your sales skills and your success.
This program shows you how to include writing skills as a clear
example of your selling skills. The
proposals you write become a
"product" you want your clients and customers to buy.
Sadly, many people do not understand the difference between a
proposal, a price quote, an informational brochure, a spec sheet or a
response to a request for proposal. Not truly understanding what a
proposal is and not knowing how to create an effective one combine to
produce wasted time and erosion of image.
The third component - selling - is often neglected in proposals.
Proposals actually sell for you when you are not in front of your
clients.
Do you want to gamble sales on proposals that do not live up to the
pride you take in your company, your products or services and yourself?
What is your closing ratio
with proposals telling you about the
quality and power of your proposals?
In this workshop, you will learn:
- How to save time with proposal writing
- 9 things a proposal is not
- 15 qualities of successful proposals
- 13 skills needed to create successful
proposals
- 5 qualities of effective transmittal
letters
- 3 key elements of a proposal
- The role of rapport in proposal
writing
- What is and is not a proposal
- The differences between "features" and
"benefits"
- How to find your reader's "hot
Buttons"
- Six types of questions and when to ask
them
- How to match proposal components to
achieve results
- Phrases Not to use in a proposal
- How to organize the data
- How to proofread for content and
message
- How to measure the success of your
document
For more information on this program, please complete the form below.
Return to Workshop List
View Breakout List
View Keynote List
Al Borowski, MEd, CSP, PP
Certified Speaking Professional
Professor of Positivity
Connect all the Dots
PO Box 24505
Pittsburgh, PA 15234
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412-561-7628
877-902-3314 Toll Free
412-561-7035 Fax
al@connectallthedots.com
 Contact Al
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Seek knowledge. Pursue Wisdom. Share the wealth.
©
Al Borowski 2008 All rights reserved
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