Writing Proposals That Sell

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Al Borowski, proposal writing trainer


Writing Proposals That Sell

Convert More Proposals to Sales

Make More Money

The title of this program contains the three important parts of the program - Writing, Proposals and Selling.

If you are in sales, you are probably proud of the company you work for and the products or services you sell. In your own modest way, you are probably proud of your sales skills and your success.

This program shows you how to include writing skills as a clear example of your selling skills. The proposals you write become a "product" you want your clients and customers to buy.

Sadly, many people do not understand the difference between a proposal, a price quote, an informational brochure, a spec sheet or a response to a request for proposal. Not truly understanding what a proposal is and not knowing how to create an effective one combine to produce wasted time and erosion of image.

The third component - selling - is often neglected in proposals.

Proposals actually sell for you when you are not in front of your clients.

Do you want to gamble sales on proposals that do not live up to the pride you take in your company, your products or services and yourself?

What is your closing ratio with proposals telling you about the quality and power of your proposals?

In this workshop, you will learn:

  • How to save time with proposal writing
  • 9 things a proposal is not
  • 15 qualities of successful proposals
  • 13 skills needed to create successful proposals
  • 5 qualities of effective transmittal letters
  • 3 key elements of a proposal
  • The role of rapport in proposal writing
  • What is and is not a proposal
  • The differences between "features" and "benefits"
  • How to find your reader's "hot Buttons"
  • Six types of questions and when to ask them
  • How to match proposal components to achieve results
  • Phrases Not to use in a proposal
  • How to organize the data
  • How to proofread for content and message
  • How to measure the success of your document

For more information on this program, please complete the form below.


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One Day or Two Day Programs

Let Al put his vast experience and unique style to work for you.

He brings more than twenty years of communication experience to his action packed, highly interactive workshops. He has trained more than 15,000 participants as a seminar leader for The American
Management Association, Dun & Bradstreet, Penn State University, and Robert Morris University.

Al works with companies who want their employees to communicate clearly and with people who want more impact in their presentations. He helps people save time, get better results and have fun when they speak, write or listen.

You can select from one or two day workshops, and, standard or custom programs. Participants receive a Workshop Manual that becomes a reference resource as part of the program.


Al Borowski, MEd, CSP, PP
Certified Speaking Professional
Professor of Positivity

Connect all the Dots
PO Box 24505
Pittsburgh, PA 15234
877-902-3314 Toll Free

Contact Al
Al Borowski ia a member of National Speakers Association Al Borowski ia a member of International Listening Association Al Borowski has earned the designation, Certified Speaking Professional
Al Borowski teaches you how to write a proposal that helps you sell.

Seek knowledge. Pursue Wisdom. Share the wealth.

The Communication Skills involved in sales, telephone skills, customer service, presentation skillswriting business letters, listening skills, effective email  and training the trainer come together when Al Borowski helps you Connect All The Dots. Al's high energy, content-rich, fun-filled presentations help business professionals get the complete picture when they speak, listen or write.

Al Borowski 2006 All rights reserved

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